02_Logo
One brand. Three divisions.
Our organisation consists of three divisions: ELAN Learning, ELAN Technology and ELAN Languages. Each division has its own logo and color set, which together form the basis for communication from that division.
In this brandbook, we define how the different logos should be applied: with and without
the payoff, in the correct proportions, formats and color variants. This keeps all ELAN communications clear, consistent and recognisable.
Logo construction
For each division, the primary logo consists of the slider icon, the ELAN wordmark and the division name.
Elan Learning
Elan Languages
Elan Technology
Clear space
The clear space around the logo ensures readability and visibility in relation to other elements in our communication.
The shaded area around the logo indicates the required clear space. This space equals the height of three bars from the Slider icon.
Logo variants
For each division, the logos are available in the following variants:
Vertical lockup
Horizontal lockup
Slider icon
Slider icon + tagline lockup
Color use
To ensure consistent use, sufficient contrast and good readability, the logos are available in color, black and white, and single-color variants.
Elan Learning
Color negative
Color positive
Gray positive
Gray negative
Monotone black
Monotone white
Elan Languages
Color negative
Color positive
Gray positive
Gray negative
Monotone black
Monotone white
Elan Technology
Color negative
Color positive
Gray positive
Gray negative
Monotone black
Monotone white
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