Because the world is constantly changing, and client needs evolve with it, ELAN should visually show movement as well. With that in mind, Forward becomes the starting point for a style in which direction, progress and motion are made visible.

Forward is not just a visual idea. It is also the underlying communication framework of the identity. It gives direction to how the different elements come together and helps present all ELAN communications as one clear, logical and recognisable whole.