04_Color
One system. Three colour sets.
Each division has a primary and secondary color. The main color leads the visual identity of the division. The secondary color is used as a complementary color, for example in accents, color blocks and graphic elements. In addition, there is a fixed set of grey tones that is the same across all divisions.
Color system
The correct color values have been defined for all colors within the ELAN identity, for both digital and print applications. This keeps color use clear and consistent.
Color values
HEX
A HEX color code defines colors for digital applications, such as websites and screens.
RGB
Red, green and blue. The three values used to define colors for screens.
CMYK
Cyan, magenta, yellow and black. The four base colors used for print and printed materials.
PMS
Pantone Matching System. An international color system for accurate color selection and consistent color reproduction.
Please note:
Color reproduction may vary depending on the application, material and production method. For larger print runs, we always recommend making a test or proof in advance.
Overall color palette
Name:
elan azure
HEX:
#00A3E1
RGB:
0/163/225
CMYK:
74/19/0/0
Pms:
2191 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Name:
elan anchor
HEX:
#34303d
RGB:
52/48/61
CMYK:
68/62/40/64
Pms:
4118 C
Name:
Elan petrol
HEX:
#284452
RGB:
40/68/82
CMYK:
77/47/36/55
Pms:
2215 C
Name:
elan lagoon
HEX:
#58a7af
RGB:
88/167/175
CMYK:
63/11/28/8
Pms:
2233 C
Elan Learning
Name:
Elan petrol
HEX:
#284452
RGB:
40/68/82
CMYK:
77/47/36/55
Pms:
2215 C
Name:
elan lagoon
HEX:
#58a7af
RGB:
88/167/175
CMYK:
63/11/28/8
Pms:
2233 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Elan Languages
Name:
elan azure
HEX:
#00A3E1
RGB:
0/163/225
CMYK:
74/19/0/0
Pms:
2191 C
Name:
elan anchor
HEX:
#34303d
RGB:
52/48/61
CMYK:
68/62/40/64
Pms:
4118 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Elan Technology
Name:
elan anchor
HEX:
#34303d
RGB:
52/48/61
CMYK:
68/62/40/64
Pms:
4118 C
Name:
elan azure
HEX:
#00A3E1
RGB:
0/163/225
CMYK:
74/19/0/0
Pms:
2191 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Grey tones
Name:
elan black
HEX:
#282828
RGB:
40/40/40
CMYK:
67/57/54/75 (body copy only: 0/0/0/100)
Pms:
426 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Name:
elan grey
HEX:
#666666
RGB:
102/102/102
CMYK:
51/42/41/39
Pms:
Cool gray 10 C
Name:
elan light grey
HEX:
#B1B3B3
RGB:
177/179/179
CMYK:
28/21/18/1
Pms:
Cool gray 5 C
Name:
elan off white
HEX:
#f1f1f1
RGB:
241/241/241
CMYK:
6/5/5/0
Pms:
Cool gray 1 C
